Glossary

Affiliate marketing is a strategy in which individuals or affiliates earn a commission by promoting a company's products and generating sales or specific actions.

Artificial Intelligence (AI) is a technology that enables machines to carry out tasks that typically require human intelligence.

A/B testing is the process of evaluating two variations of content to identify which one delivers better results based on metrics such as clicks or conversions.

Algospeak refers to the practice of using alternative words, intentional misspellings, or emojis to evade content moderation systems on social media platforms.

In social media jargon, "ate" refers to excelling at something or presenting it in an outstanding way, typically used to express admiration and praise.

A buyer persona is a comprehensive representation of your target customer, designed to help customize marketing approaches and content.

BeReal is a photo-sharing platform that promotes users to capture and share authentic, real-time images of themselves and their environment, without filters.

A bio is a short description featured on a social media profile that highlights essential details, such as the user's name, location, website link, and any other pertinent information.

Bitmoji is an application that lets users create personalized cartoon avatars and stickers, which can be shared across social media platforms.

Black Twitter refers to a vibrant cultural and social community on Twitter, largely made up of Black users who engage in conversations and share insights, news, and trends that are significant to the Black community.

A chatbot is a software program created to mimic human conversation, either through text or voice exchanges.

A Call to Action (CTA) is an element that encourages people to take a specific action, like clicking a button, making a purchase, or signing up.

A carousel is a social media post that lets users swipe through multiple images or videos in one post. It's a great way to showcase multiple items, tell a story, or share step-by-step content.

Clickbait is a tactic used in marketing and online engagement that involves creating exaggerated, misleading, or deceptive content to attract clicks and increase views.

Crowdsourcing is the process of gathering ideas, services, or resources from a large group of people, usually online, to solve a problem or achieve a goal. It taps into the collective knowledge and creativity of many individuals.

A "Face Card" is a popular term in social media circles, used to describe someone whose stunning appearance gives them a seemingly limitless advantage in getting what they desire, much like having an unlimited credit card.

"Opp" is a slang term that stands for "opponent" or "enemy" and is commonly used to refer to someone perceived as a rival or adversary.

Vanish mode is a social media feature that enables messages to automatically disappear after they’ve been viewed or when the chat session ends.