Rich Pin

Sunny Kumar

Rich Pins are a specialized type of Pinterest post that automatically pulls additional information directly from your website using metadata. This feature offers extra context, helping users gain a deeper understanding of your content and encouraging greater engagement. Whether you're promoting products, sharing recipes, or publishing articles, Rich Pins help your posts stand out by providing valuable details to your audience.

What Are Rich Pins?

Did you know that Rich Pins do more than showcase beautiful visuals? They’re also a powerful tool for search engine optimization (SEO). By leveraging metadata from your website, Rich Pins automatically add context to your posts, improving their visibility in Pinterest searches. This enhanced searchability can drive significant traffic back to your site. Considering that 93% of Pinterest users use the platform to plan purchases, Rich Pins can be a game-changer for your brand.

Types of Rich Pins

Rich Pins come in several varieties, each designed for specific needs. Let’s explore the options:

  1. App Pins: Great for app developers, these pins feature an “Install” button, allowing users to download apps directly from Pinterest.
  2. Recipe Pins: Ideal for food bloggers, these pins include ingredients, cooking instructions, and serving sizes right on the pin.
  3. Product Pins: Provide real-time updates on product availability, pricing, and purchase locations—perfect for eCommerce.
  4. Article Pins: Display headlines, authorship, and story summaries, making it easier for readers to discover and access your content.

For most brands, Product Pins and Article Pins are especially useful for boosting eCommerce sales and driving blog traffic.

How to Set Up Rich Pins

Setting up Rich Pins may sound complex, but it’s surprisingly straightforward. Here’s how to get started:

  1. Prepare Your Metadata: Ensure your website has the required metadata. If you use an SEO plugin like Yoast, organizing this data becomes much easier.
  2. Validate Your Pins: Use Pinterest’s Rich Pin Validator by entering the URL of any product page or blog post on your site.
  3. Apply for Rich Pins: Once validated, follow Pinterest’s prompts to apply. After approval, your Rich Pins will be activated.

The Benefits of Rich Pins

Rich Pins offer significant advantages, including:

  • Enhanced Visibility: Extra details like product prices, recipe ingredients, and article summaries make your content more engaging and informative.
  • Real-Time Updates: Changes in product prices or availability are automatically reflected in your pins.
  • Brand Awareness: Rich Pins display your logo and website name, increasing recognition and trust.

Rich Pins for eCommerce

Pinterest is not just a visual discovery platform—it’s also a robust eCommerce tool. Rich Pins are especially beneficial for online sellers, as they provide shoppers with crucial information like pricing, availability, and where to buy. With 55% of Pinterest users using the platform to shop, Rich Pins can influence purchasing decisions and become an integral part of your marketing strategy.

Related Items