How to choose the right font and subtitle. A complete Overview.
What are subtitles? Subtitles are lines of text usually at the bottom of the screen that translate the spoken dialogue of the video or movie into another language. The primary purpose of subtitling is to translate the spoken audio into a language that the viewer can read and understand. Subtitles should have a maximum subtitle display time of 7 seconds. They make videos more accessible to an audience, including foreign-language speakers, hard-of-hearing individuals, and anyone who can’t watch a video with sound. Subtitles must include important information apart from the dialogues, such as speaker identification or sound effects. Some people are more visual learners, and prefer to watch videos with subtitles to help them better retain the information. Subtitle timing determines when the text appears and disappears; it needs to be paced for readability, while also keeping up with the action. The substitute word should be carefully chosen so that no meaning is lost in translation. Subtitles can be shortened but shouldn’t miss any part of the dialogue for the viewer to have a clear understanding about the speech. Viewers find movies or videos more engaging when they have subtitles. Even if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. And those people will miss out on your video if it’s not subtitled.
What are captions? Captions are a text version of the spoken part of a television, movie, or computer presentation. They are in the language of the medium rather than a translation to another language. A recent study found that captioned videos on Instagram hit more views than the ones without captions.
First released in 2011, Roboto was designed in-house at Google by Christian Robertson to replace Droid as the Google system font for Android. Roboto font is one of the most used fonts in subtitles as it is clear and easy to read. Roboto allows letters to take up as much space as it needs and ultimately, making for an improved experience for the reader. It is also easy to read for people with dyslexia and visual impairment. Roboto is a neo-grotesque sans-serif typeface family developed by Google as the system font for its mobile operating system.
If you want a simple font, Arial might just be the perfect choice. The most widely used and bundled Arial fonts are Arial Regular, Arial Italic, Arial Bold and Arial black. Arial Black is mostly used for titles but it can feel a little heavy when used in subtitles or captions. Arial was designed in 1982 by Robin Nicholas and Patricia Saunders for the type foundry Monotype. Arial has also shipped with every version of Microsoft Windows since version 3.1 (released in 1992).
Times New Roman is a serif typeface. This remarkable typeface first appeared in 1932 in The Times of London newspaper, for which it was designed. A designer named; Stanley Morison criticized London's newspaper “The Times” for being out-of-touch with modern typographical trends. So, The Times asked him to create something better.
Helvetica is also called the world's most languages supporter typeface. This font is highly used. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s. Its tall x-height makes it easier to read at distance and is therefore used for subtitling. The latest version of Helvetica called Helvetica Now has updated each of the 40000 characters so that the font is more legible when used in small size.
Verdana is a humanist sans-serif typeface designed by Matthew Carter. The Verdana Family of fonts was created specifically to address the challenges of on-screen display. Verdana sans-serif is another go-to font for captions and subtitles because of its readability. The generous width and spacing of Verdana's characters is key to the legibility of these fonts on the screen. The best thing about Verdana font is that it is readable even when the text is very small.
This font was designed as a contribution to the New Frankfurt-project. The font was designed by Paul Renner in 1927. Apart from being widely used in subtitles the font has been used extensively in movie titles. This font was used as a movie title in the 1999 film ‘American Beauty’. Futura has been used extensively due to its ability to be read quickly from a distance. More recently, Futura has seen widespread use in video games.
This is another great font that promises readability. Tiresias is a family of sans-serif typefaces. Tiresias screen font is mainly used among all the Tiresias styles for subtitling of videos. It has around 6 different styles namely, Tiresias PCfont, Tiresias Infofont, Tiresias Signfont, Tiresias PCfont, Tiresias Keyfont and Tiresias screen font.
Antique Olive is best fitted for content that would appear on the big screen. It was designed in the early 1960s by French typographer Roger Excoffon. Antique Olive was actually named after the foundry it was created for, Fonderie Olive and is formed especially for video content.